Blues in the iron hammer
Iron casting customer event with MUCHO MOJO
No business success without customer proximity - this simple formula applies even more in an all-round globalized business world. A company like Kurtz Ersa, which was founded in 1779 as a simple hammer mill in the small village of Hasloch and is now active worldwide, knows how important this proximity to the customer is. Those who do not cultivate dialogue with their customers, those who do not engage in dialogue with their clients, may be developing their products without taking into account market requirements. That´s why customer events at Kurtz Ersa are the order of the day and completely normal - but what took place at the Eisenhammer on October 12 was nothing less than a premiere.
Lecture "Universal Forms of Nature"
The Kurtz Eisenguss GmbH & Co. KG had invited customers and interested parties to the customer event: First, the participants immersed themselves in the 238-year-old success story of Kurtz Ersa in the Hammer Museum. Afterwards, they were shown the service portfolio of SMART FOUNDRY, probably the world´s most modern iron foundry for hand-mould casting, with a guided tour through the production and a presentation by Kurtz Eisenguss Managing Director Graziano Sammati in the manor house. Nothing unusual so far. With Prof. Dr. Claus Mattheck, head of the department for biomechanics at the Institute for Applied Materials of the Karlsruhe Institute of Technology (KIT), an absolute luminary could be won. He captivated his audience with his entertaining explanations of universal forms of nature. The sixty minutes passed in a flash, in which the native of Dresden presented unusual thinking tools such as push squares and pull triangles, with which one can see one´s surroundings in a new light - possibly also the business of the iron foundry.